Radius Test Drive is an internal tool created for the sales team, used by prospective customers to sample and validate Radius data. Separate from Radius app, it exists as a microsite that requires a special key to access.
The goal was to create a simple, elegant experience that clearly demonstrated the complexity of what we have under the hood.
Well Rounded City
Originally created as promotional material for the Dreamforce conference and animated by the talented Courtney Cox, this illustration became the official Radius shirt design. Worn by employees inside and outside the office - we printed them on onesies for company babies, and scarves for company puppies.
Radius Demand Generation
My main responsibility as part of the Radius Design Team is to oversee the creative direction for demand generation efforts, ensuring visual consistency for campaign collateral and providing an engaging experience for users across all mediums.
We collaborated with the Marketing team throughout the campaign process, from brainstorming and conception to execution.
Our campaigns involved extensive A/B testing - including landing page layouts, colors, copy and visual content for effective conversions. Tests yielded actionable items which were carried on to subsequent campaigns.
Dead and Company - Austin Poster
I was asked to design the official poster for Dead and Company's Austin show on December 2 as part of their Fall 2017 tour. This is the first time the Grateful Dead or any Dead iteration played the 40 year old Frank Erwin Center.
Five color screen print on French Paper Nightshift Blue.
Hill Country Plans
Hill Country Plans is an architecture firm in Wimberley, Texas. When they approached me for a website redesign, we talked about the many pain points caused by their previous site experience. Essentially, they were leaving a lot of money on the table by not offering an option for users to buy plans directly from their site.
The redesign involved organizing their extensive collection of house plans into a filterable catalog. Once filtered down, the user has the option to buy the plans directly from the site or start a dialogue to customize the selected plan.
A collection of various editorial illustrations featured in the Radius blog.
How Do You Use Predictive?
Why Profanity Isn't Always Profane
Top 2017 Takeaways From Product Executives
What Is Customer Segmentation? A No-Frills Guide For Marketers
Choosing a 3rd Party Data Provider
As the company grew, we found ourselves bursting at the seams in the San Francisco office. We found a new space to suit our needs, but the walls needed some TLC.
I was tasked with creating badges for the five Radius company values. We printed them as posters for the office walls and handed badges out to new hires as part of the welcome package.
I also illustrated a mural to decorate dining/kitchen area wall.
Radius Illustration Style
The Radius Illustration style guide resulted from our goal to unify spot illustration style across product and marketing teams. We saw Illustration as a ripe opportunity to inject personality into our brand.
The Interactive Playbook was created to convert one of our most successful ebooks into a simplified, easily digested microsite. We designed engaging interactions based on graphics and stats found in the original book.